Mandatory Units 

Sr#	Unit Title
1	Strategic Marketing
2	Finance for Managers
3	Strategic Direction
4	Strategic Planning
5	Creative and Innovative Management
6	Managing Corporate Responsibility in the Wider Business Environment
	General Management Specialism
1	Research Methods
2	Development as a Strategic Manager
	Human Resources Management Specialism
1	Resourcing, Talent Management and Development
2	Performance Management
3	Contemporary HRM
	Finance Specialism
1	Business Finance
2	International Financial Management
3	Contemporary HRM
	Marketing Specialism
1	Customer Growth marketing
2	Advanced Strategic Marketing
3	Contemporary HRM
	Project Management Specialism
1	Planning, Controlling and Leading a Project
2	Procurement Risk and Contract Management
3	Advanced Project and Logistics Management

Learning outcomes for Qualifi Level 7 Diploma in Business Strategy

Strategic Marketing

• Be able to understand the relationship between the marketing plan and strategic objectives.
• Be able to produce a strategic marketing plan.
• Be able to promote the marketing plan in support of strategic objectives.

Finance for Managers

• Be able to analyse financial information and data.
• Be able to assess budgets and their ability to support organisational objectives.
• Be able to evaluate financial proposals for expenditure provided by others.

Strategic Direction

• Be able to review and determine the organization’s strategic aims and objectives.
• Be able to evaluate progress towards achieving organisational strategic aims and objectives.
• Be able to determine and evaluate strategic options to support a new strategic position.

Strategic Planning

• Be able to conceive and analyse strategic options.
• Be able to formulate a strategic plan.
• Be able to implement, evaluate, monitor and review the strategic plan

Creative and Innovative Management

• Understand the importance of creative and innovative management in organisations.
• Be able to support creative and innovative management processes for an organisation.
• Be able to influence others to effect change in an organisation.
• Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organisation.

Managing Corporate Responsibility in the Wider Business Environment

• Understand the socio-cultural, ethical and moral issues that affect organisations in the current economic environment.
• Understand the wider implications and effects of global integration on organisations.
• Understand the importance of responsible corporate governance in organisations.
• Understand the effects of environmental legislation, directives and guidance on organisations.

Research Methods

• Be able to understand and apply different research methods that can provide realistic and applicable outcomes.
• Be able to use standard research methodologies.
• Be able to produce research reports.

Development as a Strategic Manager

• Be able to identify personal skills to achieve strategic ambitions.
• Be able to manage personal leadership development to support achievement of strategic ambitions.
• Be able to evaluate the effectiveness of the leadership development plan.
• Be able to advocate an employee welfare environment that supports organisational values.

Resourcing, Talent Management and Development

• Understand the theoretical and conceptual basis for employee resourcing and major contemporary developments in employee resourcing and talent management
• Understand the features and characteristics of changing employment markets as a basis for effective resourcing and talent management strategies.
• Understand the full range of professional functions associated with long- and short-term talent and succession planning.
• Understand the theoretical and conceptual basis of learning and talent development and contemporary research evidence
• Be able to design, implement and evaluate resourcing and talent management and development strategies.

Performance Management

• Understand the linkages between employee performance, HR practices and organisational performance.
• Be able to identify the barriers and blockages preventing expected standards of performance being met.
• Be able to analyse the key HR and employment practices influencing employee performance.
• Understand the key requirements of various systems central to performance management and their integration.

Customer Growth Marketing

• Critically evaluate and design successful communication strategies to meet and grow marketing outcomes.
• Identify and redefine segmentation and targeting techniques to reach your customer base.
• Be able to Develop and Explain creative marketing plans targeting the consumer behavior.
• Be able to conceptualize competitive advantage by creating long term growth using relationship marketing.

Advanced Strategic Marketing

• Be able to evaluate various possible orientations of marketing strategy.
• Be able to Identify and analyse marketing issues within various environments, utilizing a wide range of marketing techniques, concepts and models.
• Be able to critically evaluate various options available within given constraints and apply competitive positioning strategies, justifying any strategic decisions taken to determine.
• Be able to analyze and develop creative, customer focused and innovative strategies incorporating relevant marketing mix decisions, to realize sustainable competitive advantage.
• Be able to identify competitive advantage as an on-going process that needs to be measured, managed, and controlled.

Contemporary Human Resource Management

• Understand the environment of modern organisations and changing nature of contemporary HRM.
• Understand the impact of changes to the structure and nature of industry, employment law and working patterns on HRM.
• Understand the process of strategic management and the role of HR professionals in contributing to it.
• Understand the diverse application of HR practices in a range of organisational contexts.

Planning, Controlling and Leading a Project

• Understand the concepts and principles of project management in business.
• Be able to design systems and plans for initiating and managing and leading projects.
• Be able to evaluate the effectiveness of communication within a project management team.
• Be able to design monitoring and controlling mechanisms for a project.
• Understand how to close and review the completion of a project.

Procurement Risk and Contract Management

• Understand the core concepts of procurement and contract management.
• Be able to critically evaluate procurement operating environment and legislation.
• Understand the management of procurement operations.
• Understand the risk management process in procurement and contract management.

Advanced Project and Logistics Management

• Understand the features and aims of project, program, and portfolio management
• Understand the requirements for implementing a Project Management Office.
• Understand the global supply chain ecosystem.
• Understand the role of information technology in logistics and supply chain.