Sales is more than just closing deals—it’s about understanding human behavior, solving problems, and building long-term client relationships. The LICQual Certificate in Sales Train the Trainer is a specialized program designed for professionals who aspire to teach sales techniques, strategies, and frameworks in a structured, impactful way. TLICQual Certificate in Sales Train the Trainercourse bridges the gap between sales mastery and effective instruction.
In today’s competitive and ever-evolving sales landscape, businesses are increasingly seeking skilled sales trainers who can inspire and upskill their teams. This course empowers you with the ability to not only understand advanced sales principles but also to design and deliver powerful sales training sessions tailored to varied industries and markets.
You’ll gain insight into core sales concepts including consultative selling, customer psychology, objection handling, sales funnel management, negotiation tactics, and closing strategies. In parallel, you’ll master the art of adult learning, trainer methodology, and workshop facilitation to effectively teach these concepts to others.
The course goes beyond theory by incorporating real-world scenarios, training simulations, and learner engagement techniques. Whether you’re planning to train in-house sales teams or start your own sales training consultancy, this program equips you with the confidence and certification to lead.
Upon successful completion, you’ll earn an internationally recognized LICQual Certificate, confirming your expertise as a certified Sales Trainer. This prestigious qualification will help you stand out in the training industry and boost your career potential as a trainer, consultant, or sales team leader.
The LICQual Certificate in Sales Train the Trainer course offers a comprehensive, step-by-step learning experience tailored for professionals seeking to teach high-performing sales strategies. Delivered entirely online, this flexible course allows you to study at your own pace while gaining practical tools that can be applied immediately in training environments.
The curriculum explores advanced instructional design techniques, coaching methods, and learner assessment strategies—enabling you to create engaging and results-driven sales training programs. You’ll also learn how to customize your training approach based on audience type, product category, and sales environment.
An essential part of the course is focused on developing your personal training style. You’ll explore how to communicate with clarity, build authority, manage group dynamics, and inspire confidence in your learners. These trainer-specific skills are vital for delivering sessions that resonate with real-world sales professionals.
Throughout the LICQual Certificate in Sales Train the Trainer course, you’ll have access to industry-specific case studies, templates, presentation materials, and tutor support. By the end, you’ll not only be ready to deliver high-impact sales training but also develop a reputation as a trusted trainer who drives measurable results in revenue and team performance.
The LICQual Certificate in Sales Train the Trainer qualification consists of 6 mandatory units required for completion.
Mandatory Units
| Unit# | Unit Title |
| 1 | Introduction to Sales Training |
| 2 | Adult Learning Principles |
| 3 | Designing Effective Sales Training Programs |
| 4 | Training Delivery Techniques |
| 5 | Motivating and Engaging Sales Teams |
| 6 | Training Evaluation and Feedback |
The LICQual Certificate in Sales Train the Trainer is designed for individuals who are passionate about sharing their sales expertise and guiding others to sales excellence. This course is ideal for:
- Sales professionals and sales managers who want to train and develop high-performing sales teams.
- Corporate trainers and L&D specialists looking to specialize in sales training and development.
- Business consultants and coaches who want to add sales training to their service offerings.
- Entrepreneurs and business owners seeking to upskill their teams in effective sales strategies.
- Freelancers and independent trainers aiming to deliver certified sales training programs to clients.
- Marketing professionals interested in aligning sales strategies with customer engagement and retention.
- Customer service managers who want to train staff on upselling, cross-selling, and customer conversion techniques.
- Educational instructors and vocational trainers planning to introduce sales modules in academic or corporate settings.
- New or aspiring trainers looking to break into the professional training industry with a sales specialization.
- HR and training departments responsible for onboarding and developing sales personnel internally.
Whether you work in retail, B2B, SaaS, real estate, finance, or telecommunications, this course provides you with the tools and certification to train others in effective, ethical, and results-driven sales techniques.
Upon completing this Course students will be able to:
1. Introduction to Sales Training
- Understand the role and importance of sales training in organisational success.
- Learn how to align sales training with business objectives and team needs.
- Gain knowledge of key sales training techniques and methodologies.
2. Adult Learning Principles
- Understand the core principles of adult learning theory and its application to sales training.
- Identify different learning styles and how to tailor training to suit adult learners.
- Develop skills to create an engaging and effective learning environment for adult participants.
3. Designing Effective Sales Training Programs
- Learn how to design a comprehensive sales training programme that meets specific organisational goals.
- Develop skills in setting clear learning objectives and selecting appropriate training materials.
- Understand the process of structuring training sessions to maximise learning and retention.
4. Training Delivery Techniques
- Gain practical knowledge of various delivery techniques, such as presentations, workshops, and role-plays.
- Learn how to manage different group dynamics and ensure effective communication during training.
- Develop the ability to engage and motivate participants throughout the training process.
5. Motivating and Engaging Sales Teams
- Understand the importance of motivation in achieving sales targets and improving performance.
- Learn how to implement strategies to engage sales teams and maintain high levels of enthusiasm and productivity.
- Explore techniques to overcome challenges in keeping sales teams motivated and focused.
6. Training Evaluation and Feedback
- Understand the methods for evaluating the effectiveness of sales training programmes.
- Learn how to collect and analyse feedback from participants to improve future training sessions.
- Gain skills in providing constructive feedback that supports ongoing learning and development.
