Qualifi Level 7 Diploma in Strategic Marketing

Upcoming Session

  

Start Learning Today

Course Overview

What is this course

In today’s fast‑paced business environment, strategic marketing is essential for driving growth and achieving competitive advantage. The Qualifi Level 7 Diploma in Strategic Marketing offers a comprehensive and advanced approach to mastering marketing at a senior level. Designed for experienced professionals and executives, this qualification equips learners with the expertise to design and implement strategies that align with organisational goals and adapt to evolving market dynamics.

This programme provides a deep understanding of strategic marketing principles, frameworks, and tools, preparing learners for high‑level leadership roles. With a strong emphasis on practical application, participants explore areas such as marketing analytics, customer insights, performance measurement, and integrated communications. Flexible study options, including online and part‑time delivery, make the diploma accessible to busy professionals seeking career advancement.

Graduates of the Qualifi Level 7 Diploma gain enhanced credibility and are well‑positioned for senior marketing and leadership roles. By combining advanced theory with data‑driven decision making and a global perspective, the qualification empowers professionals to deliver impactful marketing initiatives and drive business success. For those committed to excelling in strategic marketing, this diploma provides a transformative pathway to professional growth and achievement.

Prerequisites

Course Entry Requirements

The Qualifi Level 7 Diploma in Strategic Marketing is an advanced qualification designed for senior professionals and experienced marketers seeking to develop expertise in strategic marketing leadership. To enrol, candidates should meet the following criteria:

  • Learners must be 21 years of age or above at the time of registration.
  • A Level 6 qualification (Bachelor’s degree or equivalent) in marketing, business, or a related discipline is recommended.
  • Alternatively, candidates with substantial managerial or professional experience in marketing or business strategy may be considered.
  • Strong English language and communication skills are required to engage with advanced course materials, complete assignments, and participate effectively in discussions.

Course Content

Detailed Curriculum Structure

The Qualifi Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units of 120 credits for the completed qualification.

Learning Outcomes:

  • Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation.
  • Understand external and internal environmental audits for designing marketing planning.
  • Understand the impact of strategic marketing options for marketing planning.
  • Understand the impact of marketing mix and extended marketing mix options for products and services.

Learning Outcomes:

  • Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behavior.
  • Understand the relevance of particular theories, Factor, models and concepts related to consumer behavior.
  • Understanding the marketing research process and customer insight in different contexts including digital contexts.
  • Understand the process of managing customer experience, customer relationship management and market communication.

Learning Outcomes:

  • Understand the role of information technology and social media in digital marketing.
  • Understand the changing dynamics of an organization’s environment and its impacts.
  • Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges.
  • Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.

Learning Outcomes:

  • Understand the principles of strategic marketing management.
  • Understand the key innovative business drivers for organisational success.
  • Understand the models and process of analyzing business environment and design of Strategic marketing in different Contexts.
  • Understand the process of implementation of Strategic marketing in different contexts.

Learning Outcomes:

  • Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
  • Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
  • Understand the process and factors related to developing and enhancing brand image over time.
  • Understand the development of brand management strategies to meet marketing objectives.

Learning Outcomes:

  • Be able to develop a research proposal.
  • Be able to analyse and research problems and formulate research objectives.
  • Understand how to review the literature on a research topic
  • Be able to design appropriate business research methodologies.

Course Features

6-18 Months

6 Mandatory Units

Online Learning

Assessment Based

Get in Touch

+44 2035 764371

+44 7441 396751

info@inspirecollege.co.uk

www.inspirecollege.co.uk

Follow Us

Similar Posts