The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a comprehensive programme designed to equip learners with advanced knowledge and practical skills in marketing, sales strategy, and business development. Suitable for both freshers aiming to launch a career in marketing and sales, as well as professionals seeking to enhance their expertise and progress into managerial roles, this diploma provides a thorough understanding of market research, consumer behaviour, branding, digital marketing, and sales management.
Structured over three years with a 360-credit framework, the programme ensures learners gain in-depth expertise in strategic marketing planning, campaign execution, customer relationship management, and sales optimisation. Graduates are prepared to develop effective marketing strategies, lead sales teams, analyse market trends, and drive revenue growth in competitive business environments.
Completing the ICTQual AB Level 6 International Diploma in Marketing & Sales Management opens a wide range of career opportunities across marketing, sales, business development, and consultancy sectors. Learners develop essential competencies in digital marketing, market analytics, brand management, sales strategy, negotiation, and leadership, positioning themselves as highly capable professionals in a rapidly evolving global marketplace.
Beyond technical knowledge, the course emphasises professional growth, enhancing critical thinking, decision-making, and communication skills. This holistic approach ensures learners not only advance their careers but also gain the confidence to influence business strategy, engage customers effectively, and achieve measurable results.
Whether starting a career in marketing and sales or progressing into senior leadership roles, this diploma provides learners with the knowledge, credentials, and practical insights to succeed and thrive in the dynamic fields of marketing and sales management.
Inspire College of Technologies UK is Directly Approved Training Centre of ICTQual AB
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a globally recognised programme designed to equip learners with advanced expertise in marketing, sales strategy, and business development. Spanning three years with a 360-credit structure, this comprehensive qualification provides learners with the knowledge and practical skills necessary to excel in competitive marketing and sales environments.
Learners develop a deep understanding of key areas including market research, consumer behaviour, branding, digital marketing, advertising, sales management, customer relationship management, and strategic business planning. The programme also builds essential professional skills such as analytical thinking, decision-making, leadership, and effective communication, ensuring graduates can implement successful marketing campaigns and lead high-performing sales teams.
This diploma is ideal for both freshers aspiring to start a career in marketing and sales and professionals seeking to enhance their skills for managerial or leadership roles. Graduates can pursue careers in marketing management, sales strategy, brand management, business development, digital marketing, and consultancy, among other roles.
By completing the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, learners gain industry-relevant knowledge, practical experience, and professional credibility. The programme prepares learners to analyse market trends, optimise sales processes, develop strategic marketing initiatives, and contribute to organisational growth, making them highly employable and globally competitive in the dynamic fields of marketing and sales management.
This qualification, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, consists of 36 mandatory units.
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies in Marketing & Sales Management
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies in Marketing & Sales Management
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is designed for a diverse range of learners aiming to build or advance a career in marketing, sales, and business development.
- Freshers and Entry-Level Learners
- Individuals seeking a solid foundation in marketing and sales principles.
- Learners aiming to start careers in marketing, digital marketing, sales management, brand management, or business development.
- Those looking to develop practical skills in consumer behaviour, market research, and campaign execution.
- Working Professionals and Career Advancers
- Professionals seeking to enhance their expertise and progress into managerial or leadership roles in marketing, sales, or business development.
- Learners aiming to specialise in areas such as strategic marketing, sales optimisation, digital marketing, or brand management.
- Those looking to develop advanced skills in customer relationship management, analytics, and business strategy.
- International Career Seekers
- Learners aspiring to work in global markets, including the UK, Europe, Asia, and other international business hubs.
- Individuals seeking globally recognised qualifications that enhance employability and professional credibility.
- Those targeting international opportunities in marketing, sales, or business consultancy.
- Learners Focused on Strategic Development
- Individuals looking to develop critical thinking, strategic planning, and leadership skills.
- Learners aiming to integrate practical marketing and sales expertise with business strategy.
- Those seeking long-term career growth and professional development in a dynamic, competitive marketplace.
Here are the learning outcomes for each study unit:
Year 1 – Foundation in Marketing & Sales Management
Principles of Marketing and Sales
- Understand core marketing and sales concepts, principles, and strategies
- Apply marketing theories to real-world business contexts
- Develop foundational skills for effective sales management
Business and Marketing Communication
- Develop professional communication skills for marketing and sales environments
- Apply verbal, written, and digital communication techniques effectively
- Enhance persuasive messaging and presentation skills
Consumer Behaviour and Market Research
- Understand consumer decision-making processes and buying behaviour
- Conduct primary and secondary market research
- Analyse market trends to inform marketing strategies
Fundamentals of Digital Marketing
- Understand key digital marketing channels and tools
- Apply basic strategies for social media, email, and content marketing
- Measure digital marketing performance using analytics
Marketing Analytics and Data Interpretation
- Analyse marketing data to inform decision-making
- Use statistical tools to interpret consumer insights and campaign results
- Apply data-driven strategies to optimise marketing performance
Sales Techniques and Customer Relationship Management (CRM)
- Develop effective sales techniques and negotiation skills
- Understand CRM systems and strategies to enhance customer loyalty
- Apply relationship-building methods to drive business growth
Business Economics and Financial Principles
- Understand fundamental economic principles and their impact on marketing
- Apply financial concepts such as budgeting, forecasting, and cost analysis
- Analyse business performance to support marketing decisions
Branding and Promotional Strategies
- Understand brand development and positioning strategies
- Plan and execute promotional campaigns effectively
- Evaluate brand performance and consumer engagement
Professional Ethics and Corporate Governance
- Understand ethical principles and corporate governance in marketing
- Apply ethical decision-making in business and marketing contexts
- Promote integrity and accountability in marketing practices
Business Law and Regulatory Frameworks
- Understand laws and regulations affecting marketing and sales
- Apply legal principles to ensure compliance in marketing activities
- Evaluate the impact of legal frameworks on marketing strategy
Health, Safety, and Environmental Awareness in Business
- Understand health, safety, and environmental regulations in business
- Apply policies to ensure safe and sustainable marketing operations
- Promote corporate social responsibility and ethical practices
Introduction to Project Management in Marketing
- Understand project management principles and processes
- Plan and manage marketing projects effectively
- Apply tools and techniques to ensure successful project delivery
Year 2 – Intermediate Studies in Marketing & Sales Management
Strategic Marketing Management
- Develop strategic marketing plans aligned with organisational objectives
- Analyse market opportunities and competitive environments
- Apply strategic thinking to optimise marketing outcomes
Integrated Marketing Communications (IMC)
- Understand IMC principles and frameworks
- Design campaigns that integrate advertising, PR, and digital channels
- Evaluate the effectiveness of communication strategies
Advanced Sales Management and Negotiation
- Develop advanced sales planning and management skills
- Apply negotiation strategies to maximise sales outcomes
- Manage sales teams and processes effectively
Digital Marketing Campaigns and Social Media Strategy
- Plan and implement digital marketing campaigns across multiple platforms
- Analyse social media metrics to optimise engagement and ROI
- Apply strategies for audience targeting, content creation, and advertising
E-commerce and Online Sales Management
- Understand e-commerce platforms and online sales strategies
- Apply digital tools to manage online transactions and customer experience
- Analyse online sales performance to drive growth
Marketing Research Methods and Reporting
- Conduct advanced marketing research using qualitative and quantitative methods
- Analyse data to generate actionable insights
- Prepare professional research reports to support decision-making
Customer Experience Management
- Understand principles of customer experience and satisfaction
- Implement strategies to improve customer engagement and loyalty
- Measure and evaluate customer journey and service quality
Product Development and Innovation Management
- Understand product lifecycle and innovation processes
- Develop strategies for product design, development, and market introduction
- Analyse market needs to drive successful product innovation
International Marketing and Cross-Cultural Strategies
- Understand global marketing principles and cultural differences
- Apply international marketing strategies to diverse markets
- Evaluate cross-cultural challenges in global business operations
Marketing Operations and Budgeting
- Plan and manage marketing budgets and resources effectively
- Optimise operational processes to support marketing campaigns
- Monitor expenditure and ROI for strategic decision-making
Business Analytics and Performance Measurement
- Analyse marketing performance using data and KPIs
- Apply analytics tools to evaluate campaigns and business outcomes
- Use insights to drive continuous improvement in marketing strategy
Applied Research Methods in Marketing
- Conduct applied research projects relevant to marketing challenges
- Analyse data to provide evidence-based solutions
- Present findings clearly to support marketing decision-making
Year 3 – Advanced Studies in Marketing & Sales Management
Marketing Strategy and Competitive Analysis
- Develop strategic marketing plans to gain competitive advantage
- Analyse competitor activities and market positioning
- Apply strategic tools to enhance marketing effectiveness
Leadership in Marketing and Sales Teams
- Develop leadership and team management skills in marketing contexts
- Apply motivational and communication strategies for high-performing teams
- Lead projects and initiatives to achieve marketing and sales objectives
Advanced Digital Marketing and Automation
- Implement advanced digital marketing strategies and automation tools
- Analyse campaign data to optimise customer engagement and ROI
- Integrate marketing technologies for efficiency and scalability
Brand Management and Corporate Identity
- Develop and manage brand identity, equity, and positioning
- Implement strategies to enhance brand recognition and loyalty
- Evaluate brand performance across channels and markets
Strategic Sales Planning and Forecasting
- Develop sales forecasts and strategic plans to achieve targets
- Analyse market trends to inform sales strategy
- Implement performance monitoring and optimisation techniques
Global Marketing Trends and Market Expansion
- Understand emerging global marketing trends and opportunities
- Apply strategies for market entry and expansion
- Evaluate global market dynamics to inform marketing decisions
Customer Insights and Behavioural Analytics
- Analyse customer behaviour and preferences using data analytics
- Develop insights to inform product, pricing, and promotional strategies
- Apply behavioural analytics to enhance customer engagement and retention
Marketing Technology and CRM Systems
- Understand marketing technology platforms and CRM systems
- Implement tools to manage campaigns, customer data, and performance
- Analyse technology-driven insights to optimise marketing outcomes
Professional Ethics and Sustainability in Marketing
- Apply ethical principles and sustainability practices in marketing
- Develop responsible marketing strategies aligned with corporate social responsibility
- Evaluate the impact of marketing decisions on society and the environment
Innovation, Entrepreneurship, and Marketing Business Development
- Develop entrepreneurial thinking and innovative marketing approaches
- Plan business development strategies to drive growth and competitiveness
- Apply creativity to solve marketing challenges and identify new opportunities
Strategic Project Management in Marketing
- Plan, execute, and monitor complex marketing projects
- Apply project management methodologies to deliver results on time and within budget
- Evaluate project performance to inform future initiatives
Final Year Major Project (Capstone Project)
- Integrate knowledge and skills acquired throughout the programme
- Address a practical marketing or sales management challenge
- Demonstrate strategic thinking, problem-solving, and professional competence
- Programme Completion
- Learners must complete 36 mandatory study units over three years, accumulating a total of 360 credits.
- The programme covers foundational, intermediate, and advanced topics in marketing, sales, and business development.
- Assessment Methods
- Learners are assessed through assignments, case studies, research projects, and practical tasks.
- Assessments ensure learners can apply marketing and sales concepts to real-world business challenges.
- Capstone Project
- The final stage includes a Final Year Major Project (Capstone Project).
- Learners integrate their learning to address a practical marketing or sales management challenge.
- Demonstrates strategic thinking, analytical skills, and professional competence.
- Certification Award
- Upon successful completion, learners receive the ICTQual AB Level 6 International Diploma in Marketing & Sales Management.
- The diploma is globally recognised and validates learners’ expertise in marketing, sales, and business strategy.
- Career and Professional Benefits
- Enhances employability and career prospects in marketing management, sales strategy, brand management, digital marketing, and business development.
- Supports professional development, leadership readiness, and international career mobility.
- Prepares learners to meet the evolving demands of competitive marketing and sales environments.
